A Lebron James-backed pizza chain is hoping to score in court after another restaurant chain allegedly committed trademark infringement, SFGATE reported.
Mr. James, of the Los Angeles Lakers, is a part owner of Blaze Pizza, a company that filed a lawsuit Friday against Blaze BBQ — a restaurant with locations in Fremont, Sacramento and Salida — for operating under a similar name, the newspaper reported.
The suit also alleges that Blaze BBQ is running its business with the same brand color scheme, using an identical restaurant points system, and offering pizza on its menu, according to the newspaper.
“Defendants’ acts … from their misappropriation of the BLAZE name and BLAZE Marks and offering of pizza, to their interior design decisions and the adoption of a flame-based rewards program — were clearly calculated to confuse consumers into believing that Defendants’ goods and services originate with or are otherwise affiliated with or sponsored or endorsed by Blaze,” the lawsuit reads.
